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Our story

Back in 2016, our founder, Jacob Nielsen, was a business student watching too many of his peers struggle with stress, anxiety, and the overwhelming feeling of not being good enough. One common thread stood out—those who dropped out often weren’t part of a study group.

Without someone to study, share ideas, or navigate the ups and downs of student life with, they felt isolated. Seeing how much this impacted their mental health and well-being, Jacob knew something had to change.

Armed with a lot of optimism, Jacob pitched an idea to the Dean: assign every student to a study group at the start of the academic year. The Dean loved the concept but explained that with thousands of students enrolling, it was just too complex to manage manually. So the meeting took a 180 turn, with the Dean asking Jacob to figure something out - and he never should've said that!

Jacob partnered with IT students, study counselors, and group-creation experts to build a solution: a simple yet powerful system that uses a questionnaire and algorithm to form balanced, dynamic study groups in minutes. After a successful pilot at Aarhus University, the word spread, and educators from across the country reached out with the same challenges.

That’s how Unihelper was born.

Since then, we’ve helped create study groups for over 25,000 students across three continents, improving student well-being and helping reduce dropout rates.

It’s been an exciting journey, with plenty of ups and downs, but one thing has remained constant: our mission to ensure every student feels connected and supported from day one.

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Our vision

To become experts in facilitating
and fostering meaningful relationships through collaboration.

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Our mission

Bringing the right students
together at the right time.

Meet the team

Schedule a Demo

Schedule a demo for you and your team to find out how Unihelper can help you meet the goals set by your institution.

Jacob Nielsen

CEO and Co-Founder

Jacob is the CEO and Co-founder of unihelper. Before founding unihelper, he worked as a mentor for new students at Aarhus BSS, where he also finished his bachelor's in Business Administration.

Dan Pratte

Head of Sales and Co-Founder

Dan is Head of Sales and Co-founder of unihelper. He has worked the past six years in the education sector, and is managing sales and customer success at unihelper.io.

Peter Hallum

CTO and Co-Founder

Peter is our CTO and is responsible for developing the system we use for group creation. He has worked in China and France and has a passion for entrepreneurship!

Mikkel Marfeldt

Investment and Strategy Advisor

Mikkel is our Investment and Strategy advisor and helps us manoeuvre in the funding-world. Before joining unihelper, Mikkel worked as Director of Research, Investor relations, and VP of Growth markets at Labster.

Samuel Butcher

Business Development Advisor

Samuel Butcher is the Business Development Advisor at unihelper.io and shares his expertise with the sales team. As the CRO at Blended Teaching, previous Head of University Partnerships at Aula, and previous Head of Enterprise Sales at Labster, Sam has plenty of experience with EdTech.

Ann Cathrine Lebech Hoe

Wellbeing and Organisational advisor

Ann Cathrine is our expert in wellbeing and advises us on how we can integrate this throughout the organization and, of course, in the unihelper service. AC has previous experience working at Aarhus University and is currently acting as an advisor for several businesses.

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